From supplier to strategic partner: 30 years of Gadus x Delhaize

30 years of trust: the story of Gadus & Delhaize

For more than 30 years, Gadus and Delhaize have worked side by side with a clear ambition: to provide Belgian consumers with high-quality, fresh seafood every day.What started as a traditional supplier relationship has, over time, evolved into a strong partnership built on trust, mutual respect, and a shared vision of quality and sustainability.

From first deliveries to a long-term partnership
In the early 1990s, Gadus was still in its early days. With a strong focus on craftsmanship, flexibility and service, the company quickly established itself in the retail market.Delhaize, a well-established player in Belgian retail, was looking for partners who could do more than just supply products – partners who could think along with them.That initial collaboration laid the foundation for something much greater than a transactional relationship. From the very beginning, there was a shared understanding: quality is non-negotiable, and collaboration is essential to guarantee it every single day.

Growing together in a changing market

Over the past decades, the food sector has changed significantly. Consumers have become more demanding, expectations around freshness and convenience have increased, and sustainability has become a central concern.Gadus and Delhaize evolved together alongside these changes.Where the focus once lay on traditional products, new opportunities emerged:

• more convenient, ready-to-use products
• stricter quality and traceability requirements
• innovation in packaging and presentation
  This evolution required not only investment, but above all strong alignment between both partners. The ability to adapt quickly and develop solutions together became a cornerstone of the partnership.

From supplier to true partner
What defines this collaboration today is the way both organizations strengthen each other.Gadus is more than a supplier – it is a partner that actively contributes:

• to assortment and product development
• to operational efficiency
• to responding to consumer trends

In turn, Delhaize provides the trust and space needed to build sustainable growth together.This dynamic enables faster decision-making, quicker innovation and consistent quality at every stage.

Sustainability as a shared responsibility
Today, sustainability is no longer a choice – it is a necessity. Both Gadus and Delhaize take responsibility within their role in the value chain.For Gadus, this includes:

• responsible sourcing decisions
• efficient production processes
• care for people, animals and the planet

For Delhaize, this translates into clear commitments towards consumers and an increasingly sustainable product offering.The strength lies in collaboration: together, the impact is greater.

Looking ahead
After 30 years of collaboration, the ambition remains the same – but deeper than ever.The future brings new challenges:

further sustainability across the value chainchanging consumption patterns
increasing demand for transparency and innovationWhat remains constant is the belief that strong partnerships make the difference.

Building the future together

What started 30 years ago as a collaboration has grown into a long-term partnership. One built on trust, shared values and a common ambition to deliver quality every single day. Gadus and Delhaize are therefore not only looking back – but, above all, looking forward.